Bumblebee

Bumblebee is a UK-based provider of home EV charging solutions, helping homeowners transition to electric vehicles through accessible technology and flexible finance options. As the market matured, the brief was to explore how the brand could better differentiate itself in an increasingly competitive space while reinforcing trust, clarity, and approachability.

I led the development of a conceptual rebrand direction, creating a complete visual identity proposal including logo evolution, colour palette, typography, and a distinctive graphic system. The approach was designed to feel bold and optimistic, balancing technical credibility with a friendly, consumer-focused tone.

The concept explores how a highly recognisable identity could perform across large-scale outdoor advertising, digital platforms, and product communications, demonstrating a confident, scalable brand system designed to support Bumblebee’s continued growth in the EV market.